September is a month that is always full of new beginnings, but it also feels tinged with tradition. This week, we’re focusing on a pattern does a stellar job of balancing the two, putting a modern spin on a Shetland knitting tradition.

About a decade ago, Sophie Ochera started an eye-catching line of knitwear with a bright, playful sweater that paid tribute to textile traditions while carving a totally new path. Now that sweater is finally available as a handknitting pattern for adults, and we could not adore it more.

We’ve had a fabulous time rolling out all our fabulous 20th anniversary treats over the past several weeks — and fear not, there’s more to come — but this week we wanted to go back to our roots and celebrate a really phenomenal yarn we’re so happy to have in the shop.

This weekend is the one we’ve all been waiting for, when we’ll come together and celebrate Loop’s 20th anniversary! The shop is looking extra spiffy thanks to a window makeover by Julie Arkell and we have some very special treats to share with you.