Anniversary Special #5: Aurifil Embroidery Thread Boxes

This week’s limited edition 20th anniversary release is so dreamy we’re still pinching ourselves to make sure it’s real. We’re beyond chuffed to bring you an exclusive collection of Aurifil Cotton Floss Bobbins!

We know the embroiderers and embellishers among you will be jumping for joy at this one. Milan-based Aurifil is a world-class thread producer whose products are known for their super brilliant colour and incredible quality. As you know, colour and fine materials are at the heart of all we do here at Loop, so you can imagine how quickly we jumped at the opportunity to work with Aurifil to put together a custom box!

If you ask most makers, they’ll say Aurifil is the crème de la crème in stitching threads. Strong, smooth, and rich in hue, you’ll be hard pressed to find a more wonderful thread. It starts with cotton from the Mako region of Egypt. In Milan, the cotton is meticulously processed through a 15-step procedure before becoming a finished spool of thread. These threads are things of beauty in and of themselves, and in your hands they become art!

Aurifil is a family-run company, but they attribute their success to the varied perspectives they gain from their multi-dimensionally diverse team, and they prioritise making positive change in the world. They’ve partnered with Plastic Bank to offset their plastic production, and they have sustainability certifications from OEKO-TEX, the Better Cotton Initiative, and the Forest Stewardship Council. All in all, they’re a perfect match for Loop!

Our 20th Anniversary Collection page is filling up with wonderful things! Check out the Loop Postcard Book, an updated party edition of Otso the Bear, and a custom-designed 20th Anniversary Loop Project Bag — plus a limited edition version of of our classic Loop Cross-Body Bag designed by Tabby Booth. And make sure to stay tuned each week, as our anniversary releases with more limited runs are selling out very quickly!

We’re getting very excited for our big anniversary celebration next weekend! We have loads of lovely treats in store for you that we’ll tell you all about in an early edition of the blog next week, which will come out on Thursday 17 July. Don’t forget to subscribe to our newsletter in the righthand column on this page above to be among the first to find out all the lovely things we have planned. We hope to see as many of you as possible as we mark 20 years in business!

New In

Apart from our lovely bespoke Aurifil boxes, we’re delighted this week to have a new batch of Teinture Sauvage Embroidery Wool Threads. Available in four different colour collections (Blues + Greens, Purples + Reds, Mixed Colours, and Pastels), these worthy woolen threads are produced using ancient artisanal practices in support of a more sustainable future. Stay tuned later this summer as we announce more goodies from Teinture Sauvage!

We’re also restocked on all three of our main Laines Vilaines bases: Mohair Silk, Boulettes Chausettes, and Solitaires Fing. These little beauties pack a punch. They’re perfect for colourwork, adding accents to your knits, or generally breaking the rules (the name Laines Vilaines is a play on the French words for yarn and naughty girls). Knit boldly!

Please Note

As you make your crafty plans this summer, please don’t forget that we’ll be closed on Saturday 26 July for a private event.

Enjoy!