Anniversary Special #6: The Big Weekend!

This weekend is the one we’ve all been waiting for, when we’ll come together and celebrate Loop’s 20th anniversary! The shop is looking extra spiffy thanks to a window makeover by Julie Arkell and we have some very special treats to share with you.

First, to say thank you for 20 glorious years, we’re offering 20% off nearly everything in the London shop and online all weekend — and for this weekend only! It truly is such a delight to be able to collect so many crafty treasures — from special yarns to exquisite haberdashery to the making know-how of so many incredible crafters — and without you, none of it would be possible.

We’re also truly touched to be able to offer some fabulous goody bags, courtesy of some incredible brands we’ve been working with for so many years. We’re so grateful that some of our closest collaborators have sent us some of their most beautiful things, and it brings us tons of joy to be able to pass these gems along to you. On both Saturday and Sunday, the first 50 customers who spend at least £50 in the London shop will go home with a very special goody bag filled with a selection of wonderful things.

The list of friends who have donated to these beautiful bags is truly humbling. Some have given us old favourites while others have given us brand new products just waiting to be discovered. Every bag has a skein of La Bien Aimée Merino DK, a mini skein of The Border Mill Alpaca Rose, a baby pattern booklet from Mrs Moon, Opal Sock Yarns from Viridian Distribution, Madelinetosh Unicorn Tails, Ricorumi cotton and metallic yarns, Sajou haberdashery, and SOAK wool wash sachets. In addition, we’ve received a few knitting kits from Biches & Buches, a gorgeous bounty of mini hand-dyed skeins of Uncommon Everyday from The Uncommon Thread, beauteous mini skeins of John Arbon Textiles Yarnadelic, Addi haberdashery courtesy of Art Yarns, and a gift from Daughter of a Shepherd. We’ll share these out between the bags, so which treat you get will be a surprise!

We’re blown away and we can’t thank each and every one of these incredible companies enough for making our 20th birthday so very special. Each goody bag is packed in a limited edition Loop cross-body bag designed by Tabby Booth, and each one contains a Loop badge pin as well. There may be a few surprises but the unparalleled quality is a given, and the happy feeling you’ll get from revisiting old favourites and discovering new ones is guaranteed!

And if the discount and goody bags weren’t enough to entice you, Julie Arkell’s special 20th anniversary window is a sight worth travelling for. She has created a whole world for her signature multimedia creatures in our window, and each little vignette has its own story to tell. Our collaborations with Julie over the past 20 years have been so central to our creative identity. There’s really no one better to take centre stage for our anniversary than this extraordinary artist. And the cream on top is that all the Julie Arkell pieces in the window are available to purchase! But of course we want to enjoy this window display for as long as possible, so we’ll keep these pieces on display until 1 September. Any of the pieces purchased during the installation will be either sent out (we will not charge postage) or will be available for pickup from the shop from Wednesday 3 September. Any pieces that haven’t been sold by the 1st will be listed on the website.

We’re open as usual all weekend and can’t wait to throw our doors open to you. Just a few details: The 20% discount doesn’t apply to Julie Arkell pieces, items already on sale, or workshops. It also can’t be used in combination with other discounts, like the 15% discount you get for collecting Loop loyalty points. If you’ve collected enough points for a 15% discount, please save it for a different purchase. But don’t worry, you’ll still get loyalty points for anything you buy this weekend! If you’re shopping online please note the discount will be applied at checkout, so don’t worry about seeing the full retail price as you shop. No need for a code — it’ll all be automatic!

Even after this weekend the 20th anniversary fun isn’t over. We’ve still got a few tricks up our sleeves for the weeks ahead — new twists on old favourites, specials from some of our dearest friends, and tons of Loopy goodness. Stay tuned!

See you in the shop!