A Wonderful Week with Aitor and Tomomi
Goodness what a treat it has been to have Aitor Saraiba and Tomomi Mimura at Loop this week! The sheer creative joy these two have brought has been incredibly beautiful to watch.
Designer Products
Scout’s Honour! And a Great Giveaway
At Loop, we’re lucky enough to spend our days surrounded by gorgeous knits. Over the years we’ve seen so many incredible pieces come through the door. But every once in a while there’s one we just can’t get out of our heads.
May Day Beauties from Near and Far
They’re back! It was such an honour to have Mette Mehlsen design the Anemone Scarf especially for Loop’s 20th anniversary and we’re totally delighted to have her kits for the scarf back in the shop.
Old Friends, New Stitches
There is truly nothing like old friends. The ones you can depend on. The ones you grow to admire more and more with each passing year. We’re lucky to have made so many friends at Loop, and this week we’re celebrating two who have been with us right from the start. A new collection by Julie Arkell and two upcoming classes with Hikaru Noguchi are bringing our dear ones close!
Welcoming Old Friends, Finding New Favourites
When was the last time you found a new favourite? Whether it’s stumbling on a hidden bakery no one seems to know about or following a tip from a friend to see a new favourite view of your city, that little thrill you get when you first find something you just know is going to become a huge part of your life is like gold dust.
True Beauties from Storiatipic and Mina Perhonen!
More loveliness from the sisters behind Storiatipic! We kicked off the year with Nelly and Lolita scarves — now we’re super thrilled to bring you Anne and Kiki! Storiatipic was born out of a passion for exploration, a love of different cultures, and a deep admiration of the craft traditions that get honed over generations. The French-Italian twins Marie and Françoise Gozard were raised to always look beyond the horizon — a life-long quest that eventually led Marie to spend several years in India, where she fell in love with the bright colours and incredible materials of the country’s traditional …
True Beauties from Storiatipic and Mina Perhonen! Read more →
Falling for the Sophie Scarf — Again!
It has been years since the iconic Sophie Scarf pattern was first released by PetiteKnit, but somehow we’re still finding new ways to fall in love with this sweet piece.
Jumping into 2026 with Storiatipic and Crafty Favourites
This week we’re welcoming a world of creativity and craft tradition in the form of utterly gorgeous scarves by Storiatipic!
Festive Season Takes Flight at Loop!
The daylight is dwindling, there’s a chill in the air, and everywhere we go around London twinkly lights are starting to appear hung on streetlights and strung across alleys. There’s no denying it: the holidays are here!
Aitor Saraiba Project Bags and Pattern Books Galore
You’ve seen Aitor Saraiba’s incredible holiday window at Loop — now we’re over the moon to bring you a very special project bag for the holiday season!