We have a brand new yarn! Woolly Mammoth Fibre Co. was debuted at Loop during Edinburgh Yarn Festival, and we now have it in our London store as well as online. We have two different yarns from Woolly Mammoth, and we’re so happy to welcome them to the selection of wonderful naturally dyed yarns we already have in stock at Loop. We are also running a giveaway this week, with a beautiful bundle of Woolly Mammoth Natural Sock minis up for grabs! Keep on reading to find out more.

The 'Chilly' cardigan - this uses a dark green mohair and a pale grey cotton/linen, a great example of colour mixing with yarns!

This week we want to spend some time with the newest book from Helga Isager, ‘Stitches‘. The book launched (and sold out!) on our stand at EYF last weekend, and we are so thrilled to have hosted Helga Isager on our stand. We have been a stockist of Isager’s yarns for many years, and created our own designs using their yarns over the years including Oleander, Pinwheel Mitts and Blink. Loop now stocks two more of their yarns, Isager Tweed and Isager Bomulin – we have several staff members planning their summer projects for the Bomulin already!

Happy EYF weekend everyone, and say hello to Mabel’s Sister! This week we are launching the newest pattern at Loop, Mabel’s Sister, at Edinburgh Yarn Festival. We also have the printed pattern in our London shop, and online. This gorgeous cardigan has been designed by Fiona Alice, a former Loopette, especially for us. Fiona also designed our Mabel Cardigan, a sweet little baby cardigan. With the release of Mabel’s Sister, you’ll be able to match with your little ones!