What an exciting week! Our beautiful new Crepe Myrtle shawl has launched today! Designed for us by Olga Buraya-Kefelian, we now have kits in two different colour ways, and individual printed patterns, available online, in store and at our NYC pop-up, which is open this weekend.

This time next week our ‘Loop in NYC’ pop-up shop will be opening! We are so excited about going back to the West Village and partnering with Paola of mYak at the Here Now space. This week we are sharing previews of some of the amazing yarns, kits and haberdashery we will have with us next week. All the kits will also be launching Friday 15th in our London shop, and online.

We are so happy to be adding another new yarn to the lovely selection we already stock at Loop! Yama Yarn is brand new to us, and it is available to buy in store and online from today. This week we’re sharing a sneak peak into the creative process of Madeleine, the hand dyer behind Yama Yarn, as well as some pattern suggestions for our newest yarn.

This week marks the launch of the newest yarn from Brooklyn Tweed – Ranch 02: Forbes. We’re so excited to have this yarn at Loop, with its warm earthy colour palette and springy softness. We just found out we are lucky enough to be the only stockist in Europe of this beautiful yarn, and we couldn’t be more proud!

Wow! We are so excited to welcome the newest mYak yarn to Loop! All of mYak’s yarns are exceptionally soft, with beautiful stories behind them. This week we’re sharing the story behind Tibetan Cloud, which launched a few days ago!

As summer draws to a close, and autumn arrives (bringing lots of rain to London), we’re pulling out our knitwear, and those almost-completed projects, in need of a few finishing touches. We have some new buttons, and we’re stocked up to the rafters with ribbons galore – we’re hoping this lovely little collection will encourage you to finish that cardigan, shawl or sweater you’ve had on the back burner!

Throughout the month of September we have been excitedly waiting each week for the newest patterns from the Quince & Co. Core Collection. We’re doing a round up of all these lovely patterns this week! Loop is so proud to be a flagship store for Quince & Co.‘s beautiful yarns.

Woodbine by Fiona Alice

Today brings us something we’ve all been very excited about – the launch of Laine Magazine issue 9! We love Laine Magazine and the women who create it; this week we’re looking at all the wonderful projects in the newest issue, and picking out the perfect yarns to go with them.

A wonderful new yarn has arrived at Loop for the Autumn. The Border Mill North Coast Tweed is a beautiful 100% Shetland Wool in a true 4ply weight. Best of all, there are 40 colours to choose from! We’re very excited to show this to you this week.